The Cost of Blind Velocity: Why Technical Teams Need Business Context
We live in the golden age of output. Engineering teams can build faster than ever. Yet product failure rates remain staggering. Here's what's missing.
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Business Analyst.
Product Owner.
Founder.
Fifteen years bridging business strategy and engineering execution — from enterprise SaaS delivery across North America to shipping my own connected mobility products, end to end.
About Me
Where business strategy meets engineering execution.
I started in retail banking in Nigeria before spending a decade selling enterprise technology — core banking software, then cybersecurity solutions — to financial institutions and enterprises across West Africa. Business analysis and technical product ownership in North America came next, inside regulated healthcare and enterprise software environments. Now I work in systems integration and client solutions while building my own products from scratch. An accounting degree, twenty years at the intersection of business and technology, and hands-on engineering experience in the same person is an uncommon combination. It means I can hold a conversation about commercial outcomes, system requirements, and software architecture — and mean it in all three.
Business Analysis
Requirements Engineering
Product Ownership
Systems Integration
Enterprise Software
IoT & Embedded Systems
Entrepreneurship
Full-Stack Development
Read My Story
Work
Featured Projects
A selection of the problems I'm working on — from intelligent hardware to scalable software platforms.
Rent4Weeks
Canada's peer-to-peer car rental marketplace — connecting vehicle owners with drivers through a full-stack platform with Stripe payments, digital contracts, driver verification, and live telematics integration.
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MoveProtect
Vehicle telematics system built for Rent4Weeks. STM32 firmware, LTE/MQTT connectivity, GPS tracking, driver behaviour scoring, and remote engine immobilization — powering real-time fleet management and post-rental driver reports.
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JobRadar
A local-first job intelligence tool that polls company career sites directly — no job boards, no scraping. Scores every posting against a personal relevance model and delivers results via Telegram and a web feed.
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Insights
Latest Thoughts
Notes on engineering, building products, and the ideas that occupy my thinking.
What Building MoveProtect Taught Me About Embedded Systems
The system once sent a customer an alert: Impact Detected. Their car hadn't moved. The accelerometer was accurate. The logic executed exactly as written. And the outcome was still wrong. Here's what building MoveProtect actually taught me.
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The Hardest Part of Building a Marketplace Isn't the Code
Building Rent4Weeks felt less like building software and more like writing a contract between two communities who have never met — and then making sure it is honoured, automatically, every time.
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